Digital book production lines reduce the publisher's risk in demand planning

The ability to print short runs profitably takes much of the guesswork out of sales planning. You can respond rapidly to demands for reprints, new books and special-interest titles, and produce when the demand is actually there. You can keep your outlay more manageable by submitting orders in several small batches - rather than tying up your capital in a single huge offset run, with all the risk this implies for your cash flow.

You can also respond flexibly to changes in the market and satisfy demand virtually overnight. This also quickly generates extra revenue for your business. Adding digital to your portfolio digital is an excellent way of expanding it without stretching your budget uncomfortably thin. Or if you're uncertain about a book's chances of success, try digital production for a short trial run. Use the digital product to test the market and gain valuable insights for planning the main run.

Digital book production maximizes the profitability of your investment in book projects and reduces your tied capital.

New titles can be produced simply, rapidly and economically

Produce the digital way, and get new books out faster, easier and at less cost. Digital production is ideal for niche titles that generate limited demand, short-run STM publishing (scientific, technical and medical) or trial runs for testing the market prior to the full-length offset production. After all, a complete book or loose-leaf set in the retailer's or reader's hands can argue your case much more effectively than a brief profile in a catalogue. Create preview copies to promote sales at the retail booksellers or among end users, or impress critics with a stylish prototype. Whatever you choose, you gain valuable feedback that enables you to make a much more exact estimate of prospective sales for the first edition.

Use digital book production to launch additional new titles, gain valuable information for sales planning, promote new authors and generate extra revenue and profit.

Reprints of backlist or out-of-print titles become profitable

Océ's solutions for digital book production are the ideal platform to ensure sustainable profitability when you reprint titles - backlist titles or out-of-print works. Digital book production is an excellent solution for slow sellers. It can also give out-of-print titles a whole new lease on life. Smart reprints on demand, even of single-copy runs, obviate the need for huge inventory and tie up no capital. If demand outstrips the supply, there's no need to sacrifice the additional sales: reprinted digitally, run lengths can be kept to zero-risk low quantities, which builds greater security into the cost equation.

Digital book production gives titles virtually unlimited availability. This means you can fully satisfy market demand and exploit the full revenue and profit potential which the market offers. You also profit from the extension of copyrights.

Place orders for digital prints, and ship small batch sizes

With digital book production you can order and supply small batches, designed to fulfil the market demand of the moment. In fact, you save twice: genuine on-demand production avoids the cost of surplus capacity and the cost of pulping outdated or unsold books.

Digital book production improves inventory management and reduces stock write-off costs. You also gain financial flexibility, because you free up capital for investing in other projects.

With digital book production, far less time and money is spent on updating loose-leaf sets

Digital book production is the smart solution to save time and money on the upkeep of loose-leaf sets. With conventional methods, assembling the very latest versions of the sets is very labor-intensive. Manual sorting and updating of printed inventory can easily turn your workflow into a logistical nightmare.

The digital book production workflow removes manual effort and adds speed. You produce your sets straight from a digital library, secure in the knowledge that the content is always right up to date. Naturally, you can print on the 40 g/m² lightweight stock that is typical for loose-leaf sets. Updating items with a limited shelf life (like periodicals) is fast and simple thanks to digital book production. And the cost is also kept low.

Advanced technology accelerates the time to market with content that's always up-to-date, creates a new competitive edge and contributes to increasing revenues and profit by the ability to deliver products with the very latest content.

Efficient online order of reprinted titles - reducing transaction costs

As the entire value chain goes digital - from book production to the point of sale - this inevitably affects how orders for the digital production of books are placed. More business-to-business orders are now being submitted over the WEB. This is where digital order entry and transactions come in. Digital orders enable you to reduce your transaction overhead and accelerate order turnaround. You can generate added value every single day with Océ PRISMAweb, the order-to-production solution that automates and integrates each step of the print buying process. Customers place their orders over the Internet, and the orders are processed and fulfilled completely automatically.

Océ PRISMAweb creates a digital warehouse for books which your customers can browse before placing their orders online. You can manage print capacity more efficiently, and improve your order throughput. Océ PRISMAweb is a reliable, robust order and job statusing solution designed specifically for book production. This helps keep your customers satisfied - and keeps them coming back for more. Océ PRISMAweb integrates with other existing systems. It's the ideal way to equip you for the WEB economy.

Océ PRISMAweb is the smart, simple solution for efficiently managing and ordering digitally produced books, delivering greater profitability for every stakeholder in the value chain.