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Océ Outlines How Reprographers Can Reap Economic Benefits by Expanding into New Retail Markets
June 8, 2010 – Trumbull, CT – The architecture/engineering/construction (AEC) market has been hard-hit by the recent economic recession. As a result, many reprographers have also suffered due to a significant reliance on this market. Reprographers are looking for ways to diversify their business into non-AEC markets to provide both revenue diversity and profitable growth. Fortunately, the retail industry presents a viable option.
In January, the National Retail Federation – the world’s largest retail trade association – released its 2010 economic forecast, which projected consumer spending will continue to expand, modestly, at a 2.0-2.5 percent rate(1). Below, Océ, an international leader in digital document management, outlines how reprographers can help retailers capitalize on this positive economic indicator, while expanding their own revenue opportunities.
Understand Unique Retail Market Needs
Small, local retailers are looking for cost-effective ways to stand out from their competition and draw still-frugal customers into their stores. Attractive signage that is tailored to local market preferences, is easy to quickly update with pricing or inventory changes, and draws attention to high margin or promotional merchandise is critical. This can also influence buying behavior at the point-of-purchase (POP), turning merchandise into profit.
Reprographers are well-positioned to meet retailers’ signage needs through next-generation, large format color hardware and software solutions, which can be used to create short-term disposable signage that is less expensive but still attention-grabbing.
Broaden Service Offerings to Expand Print Volumes
By expanding into short-term, retail signage offerings, reprographers can increase the return on their existing hardware investment and drive more profitable color volume through their shop. Advanced, large format color printers can be used to produce appealing retail signage at unmatched speed and quality. Reprographers can even offer short-term outdoor options with innovative systems that produce color output that won’t fade or run and can be printed on suitable outdoor media, such as Tyvek®.
Unique software tools can be combined with large format print systems to create customized signage without the involvement of a highly-specialized graphic designer. This keeps production costs low and print production capacity high – ultimately leading to an increased value proposition. These software tools create templates that can easily be updated for weekly print run production, which can lead to a reoccurring revenue stream for reprographers and fast, consistent turnaround for retail customers.
As reprographers look for ways to supplement declining CAD output, the retail market holds significant opportunity. A powerful, large format hardware/software combination makes it easy to utilize existing resources for increased print volumes and a diversified revenue stream.
Océ Posterizer Software and Océ ColorWave 600 Printer in Action
Visit www.oceusa.com/POP for more information on how the unique combination of Posterizer™ software and the Océ ColorWave 600® printer gives reprographers the ability to produce short-term signage quickly and easily to achieve increased volume and profits. Also view a real-world example of how one reprographer successfully diversified its offerings with these solutions.
(1) "NRF Forecasts 2.5% Increase in Retail Sales for 2010". January 26th, 2010. The National Retail Federation. Online: www.nrf.com
About Océ
Océ is a leading international provider of digital document management technology and services. The company's solutions are based on Océ's advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives – locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.
Océ employs around 22,000 people, with 2009 revenues of approximately $3.7 billion, operates in around 100 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and Vancouver, BC. North America represents over 37% of Océ's worldwide revenues, and employment is over 9,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult http://global.oce.com.
"Océ", the Océ logo and "Océ ColorWave 600" are registered trademarks, and "Posterizer" is a trademark of, Océ-Technologies B.V. All product and company names are trademarks or registered trademarks and are the property of their owners and are respectfully acknowledged.
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