Traditionally, financial securities companies have used offset printing methods to create educational and marketing literature including financial security leaflets, prospectus, broker directories, investment reports and fund facts.
Unfortunately, documents produced with traditional offset means are cumbersome to manage and administer, costly to maintain and store, and prone to high obsolescence. This inflexibility also limits companies' ability to tailor documents to meet customer's financial portfolios.
Today's digital revolution allows demand to drive the supply chain helping businesses move from print-and-store to print-on-demand and increases the targeted value of the document. Documents can now be customized to the desired recipient by merging static elements - such as common messages, paragraphs, pictures or charts - with targeted variable elements such as recipient name, address, and portfolio particulars.
Moving traditional offset to a digital on-demand printing method automates the entire job submission, pre-press and production process including web-enabled solutions. Hence, transforming a traditionally labor- and resource-intensive printing process into a streamlined and automated process while offering increased productivity, reduced costs, and improved communications.